Email Marketing and Marketing Automation Specialist
Belgrade
Permanent 1-3 years of professional experience On-site
On behalf of our client, Philip Morris International, Manpower Serbia is searching for for a motivated candidate to take the challenge and to successfully fulfill the position Email Marketing and Marketing Automation SpecialistThe Email Marketing and Marketing Automation Specialist is responsible for coordinating and executing comprehensive eCRM marketing campaigns. This role involves managing email and Viber campaigns, including A/B testing, system automation, and detailed reporting. The Email Marketing and Marketing Automation Specialist will analyze user interaction data to enhance campaign effectiveness and drive continuous improvement in eCRM marketing strategies.
Job description:
- Prepares email/viber marketing communication (eCRM campaigns) in coordination with the agency.
- Responsible for sending emails, A/B testing, and reporting during email/Viber campaigns.
- Responsible for system set up and automation of email/Viber campaigns.
- Analyzes analytical data to understand how users interact with eCRM campaigns and works on improvements based on findings.
- Develops and coordinates the weekly and monthly communication plans
- Provides support in the administration of the digital department’s budget, including monthly cost estimates.
- Supports the development, implementation, and maintenance of infrastructure and software used for email marketing.
- Performs weekly and monthly send-out campaign reports.
- Actively participates in various cross-functional projects
Requirements:
- Education: University degree, preferably in Marketing, Business or similar.
- Minimum of 1-2 years of work experience in the same or similar positions.
- Knowledge of written and spoken English
- PC skills: Microsoft Office
- Specific knowledge/skills: Experience in working with eCRM marketing campaigns or in Digital department or knowledge of HTML/CSS, Salesforce would be considered as a plus
- Proactive, team player, multitasking, well organized and independent
- Technical skills: Google Analytics
