Digital Marketing Coordinator
Beograd
Permanent 3-5 years of professional experience On-site
Victoria's Secret is a brand of modern, fashion/inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. Victoria's Secret is a market-leading brand whose purpose is to support women in all they do.SF1 CLIPS DK is an exclusive distributor and importer for Victoria's Secret for Serbia, Slovenia and Slovakia. We are looking for an organized and detail-oriented Digital Marketing Coordinator for Victoria’s Secret brand to join our team.
Key Responsibilities:
- Plan and control of execution of all paid online campaigns for countries in the region on different platforms (Social Media, Google, Programmatic...)
- Defining a digital strategy based on the annual marketing plan
- Defining digital budgets, monitoring spending, controlling invoices
- Defining results estimation (KPIs) based on investments for different phases of paid advertising (awareness, performance)
- Approval of optimal media plans for each market to achieve goals
- Coordination of activities related to the process of communication translation and adaptation of advertising material for different markets
- Monitoring the implementation of online campaigns, analysis of results, defining steps to improve and optimize campaigns
- Conducting regular A / B testing to localize the strategic approach and achieve high efficiency in the segment of paid digital advertising
- Cooperation with the Ecommerce team to make suggestions for improving the performance of online stores (UX, SEO)
- Cooperation with digital / performance agency as well as SEO agency
- Intensive communication with internal teams (marketing, sales, analytics ...), and external partners (Google, Facebook consultants, digital agency, and design partners)
- Creating reports for various business associates and presenting the results
- Monitoring industry trends, and monitoring competition activities
Professional Qualifications:
- University level degree in the field of marketing, media, communication, or any related fields or similar experience
- Necessary at least 3+ years of experience in digital marketing in a company or media agency
- Excellent knowledge of Google Ads and Facebook Ads Manager advertising platforms
- Excellent knowledge of Google Analytics platform for tracking results
- Excellent knowledge of Facebook Pixel and Google tracking codes
- Advanced knowledge of MS Office
- Knowledge of Google Tag Manager tool and ability to implement tracking codes
- Knowledge about CRM processes and experience in marketing automation
- Experience of at least 2 years in the retail industry with a strong focus on the eCommerce sales channel
- Possession of Google (Fundamentals, Analytics, Search and Display) and Facebook Blueprint certificates
- Strongly developed communication skills
- Fluent in English written and spoken
- High team orientation
- Excellent organizational skills to meet deadlines
- Excellent knowledge of MS Office tools (Word, Excel, PowerPoint)
- Excellent presentation skills
- Developed a high degree of responsibility and work ethic with a can-do attitude
- Interest in researching and following digital trends and ability to learn independently
