Digital Marketing Coordinator

• Plan and control of execution of all paid online campaigns for countries in the region on different platforms (Social Media, Google, Programmatic...)
• Defining a digital strategy based on the annual marketing plan
• Defining digital budgets, monitoring spending, controlling invoices
• Defining results estimation (KPIs) based on investments for different phases of paid advertising (awareness, performance)
• Approval of optimal media plans for each market to achieve goals
• Coordination of activities related to the process of communication translation and adaptation of advertising material for different markets
• Monitoring the implementation of online campaigns, analysis of results, defining steps to improve and optimize campaigns
• Conducting regular A / B testing to localize the strategic approach and achieve high efficiency in the segment of paid digital advertising
• Cooperation with the Ecommerce team to make suggestions for improving the performance of online stores (UX, SEO)
• Cooperation with digital / performance agency as well as SEO agency
• Intensive communication with internal teams (marketing, sales, analytics ...), and external partners (Google, Facebook consultants, digital agency, and design partners)
• Creating reports for various business associates and presenting the results
• Monitoring industry trends, and monitoring competition activities

• University level degree in the field of marketing, media, communication, or any related fields or similar experience
• Necessary at least 3+ years of experience in digital marketing in a company or media agency
• Excellent knowledge of Google Ads and Facebook Ads Manager advertising platforms 
• Excellent knowledge of Google Analytics platform for tracking results
• Excellent knowledge of Facebook Pixel and Google tracking codes
• Advanced knowledge of MS Office

• Knowledge of Google Tag Manager tool and ability to implement tracking codes
• Knowledge about CRM processes and experience in marketing automation
• Experience of at least 2 years in the retail industry with a strong focus on the eCommerce sales channel
• Possession of Google (Fundamentals, Analytics, Search and Display) and Facebook Blueprint certificates

• Strongly developed communication skills
• Fluent in English written and spoken
• High team orientation
• Excellent organizational skills to meet deadlines
• Excellent knowledge of MS Office tools (Word, Excel, PowerPoint)
• Excellent presentation skills
• Developed a high degree of responsibility and work ethic with a can-do attitude
• Interest in researching and following digital trends and ability to learn independently