Trade and Key Account Manager

Manpower Serbia is looking for a future Trade and Key Account Manager for a customer-experience-focused brand, Nespresso.

Nespresso is a globally renowned brand offering premium quality coffee, coffee machines and accessories. It inspires coffee enthusiasts worldwide to enjoy exceptional coffee experiences and explore a variety of flavors. Nespresso's sophisticated and innovative coffee solutions are designed to bring a touch of luxury and convenience to every coffee moment.

Our client, SF1 Coffee Ltd, is the distributor of Nespresso coffee in the regions of Serbia, Croatia, Slovenia, and Bulgaria. If you want to be part of the team that leads and develops a favourite brand in the Adriatic region, please apply to the following:

Job description
 

• Implementation and development of KA growth strategy and recommend actions to meet goals.
• Actively participate in distribution strategy (prospect, selection, evaluation of the POS according to Nespresso Strategic Plan);
• Elaborate and implement KA plans and ensure main stakeholders (internal and external) are aligned with them
• Develop sales strategies together with field structure at the POS level for Nespresso machine listing and activities execution
• Establish a competitive set/risk management, using market Insight competition & shopper insight
• Look and prospect for new national accounts. Assess their potential and develop together with the field organization    
• Build strong relationships with existing and new accounts as well as a strong performance mindset, and nurture positive and efficient long-term relationships at all levels, including machine partners.
• Negotiate with the KA the necessary actions and activities to establish Nespresso as a category leader
• Generate interest/demand at the KA level in the category by communicating consumer trends & developments, and premium positioning of Nespresso.
• Develop and implement incentive actions to motivate KA and POS Staff to keep Nespresso at top-of-mind.
• Establish visibility strategy (# POS, type of installation, P2P,  machine display):  ensure the commitment to Nespresso's presence in all concerned stores.

Position Requirements
 

• Successful track record with more than 3 years of experience in a sales environment in the distribution of high-end or mass-market products
• Proven track record in Account Management or Business Development.
• Category Manager in the retail industry
• Premium Brand Management preferred
• Demonstrating expertise in the household appliance category or the coffee branch will be a plus.
• Outstanding communication abilities.
• Agility, entrepreneurial spirit, and growth mindset on a high level.
• BSc degree in economics, business administration, or organizational sciences or relevant field.